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Home » Business Strategy » PEST Analysis

PEST analysis

Source: www.thetimes100.co.uk
Topic: PEST Analysis

Sort Desciption: PEST analysis PEST analysis A PEST analysis is an investigation of the important factors that are changing which influence a business from the outside. PEST stands for: Political changes e.g. a change ...

Content Inside:  PEST analysis PEST analysis A PEST analysis is an investigation of the important factors that are changing which influence a business from the outside. PEST stands for: Political changes e.g. a change in government, or a change in government policy. Economic changes Relate to changes in the wider economy such as rises in living standards or the general level of demand, rises or falls in interest rates, etc. Social changes Relate to changes in wider society such as changes in lifestyles e.g. more women going out to work, changes in tastes and buying patterns. Technological changes Relate to the application of new inventions and ideas such as the development of the Internet and websites as business tools. The railway industry in this country has changed in many ways in the last 30 years. The industry was privatised by the previous Conservative government (a political decision) moving from being run by British Rail (a public corporation) to a new structure where the track and stations are maintained by Railtrack and there are a range of private railway companies seeking to make a profit in the various regions of the UK. As peoples living standards have risen (an economic change) most f ...







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