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ZEN AND THE ART OF COOLHUNTING: Discovering Trends and Trendsetters
Coolhunting is the identification of emerging trends and the discovery of trendsetters. ... Apple's advertising campaigns for its portable music and video ...
The Brand As Utility
Ref: Josh Rubin, Coolhunting.com at Future Trends 06. New Brands ... Advertising Industry Slow To React. Taking offline principles and applying online ...
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